Not through ads, no.
Ads cover general topics.
Topics that can appeal to people outside tokenomics or crypto.
We tend to forget... Hive fixes social media no matter the token price or monetary incentive.
That which is true no matter the bull market or the bear market.
There are ad messages incentivizing investment but all of them are in service of letting the world know that Hive is the future. Because Hive is the future.
I'm just thinking that aiming at folks that already know keys are important will help retention.
If we onboard the masses, and 90% of them lose their keys because web2 can get passwords back real easy, that is going to be nightmare.
Not that it isn't already dragging on our progress.
We will have 8 ads live soon. Right now only 3 are live. We only spent 1/40th of the budget. We still need time to see which ad delivers best results etc.
Some ads are directly investor focused and interests drive the ads towards crypto users.
Not through ads, no.
Ads cover general topics.
Topics that can appeal to people outside tokenomics or crypto.
We tend to forget... Hive fixes social media no matter the token price or monetary incentive.
That which is true no matter the bull market or the bear market.
There are ad messages incentivizing investment but all of them are in service of letting the world know that Hive is the future.
Because Hive is the future.
There is lots of money in crypto, surely some crypto aimed ads couldn't hurt?
Maybe next time.
The ads are interest focused on crypto as well. They are not content focused on crypto.
I'm just thinking that aiming at folks that already know keys are important will help retention.
If we onboard the masses, and 90% of them lose their keys because web2 can get passwords back real easy, that is going to be nightmare.
Not that it isn't already dragging on our progress.
We will have 8 ads live soon. Right now only 3 are live. We only spent 1/40th of the budget. We still need time to see which ad delivers best results etc.
Some ads are directly investor focused and interests drive the ads towards crypto users.
Wonderful.
I know that marketing majick must work, or the rich people wouldn't waste money on it.