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The ads are interest focused on crypto as well. They are not content focused on crypto.

I'm just thinking that aiming at folks that already know keys are important will help retention.
If we onboard the masses, and 90% of them lose their keys because web2 can get passwords back real easy, that is going to be nightmare.
Not that it isn't already dragging on our progress.

We will have 8 ads live soon. Right now only 3 are live. We only spent 1/40th of the budget. We still need time to see which ad delivers best results etc.
Some ads are directly investor focused and interests drive the ads towards crypto users.

Wonderful.
I know that marketing majick must work, or the rich people wouldn't waste money on it.