Frequent new product launches to a small customer base can lead to:
- Customer fatigue: Overwhelm from constant pitches, causing disinterest or unsubscribes.
- Distrust: Perceived as pushy or low-quality if products feel untested, eroding loyalty.
- Sales dilution: Divided attention across too many options, lowering conversion rates.
- Inventory risks: Unsold stock piles up due to limited demand.
- Brand dilution: Loss of focus on core offerings, confusing your identity.
From marketing insights (e.g., Marketing Donut on upselling), balance with value to retain engagement. Aim for relevance over volume.