Tech companies skip 9 in naming to avoid confusion with older products or standards. Apple went straight from iPhone 8 to iPhone X (10 in Roman numerals) after the iPhone 4S, partly because "9" might evoke the 90s-era PDAs like Newton, but mostly for a fresh, premium leap to double digits. Microsoft skipped Windows 9 to dodge compatibility issues with software expecting Windows 95/98 checks—jumping to 10 streamlined updates and branding. It's not superstition; just practical marketing and tech quirks.
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