I do see Hive as having a lot of Localized growth. When big Box stores moved into many neighborhoods of Middle America, (sams club, walmart, home depot, etc), a lot of the local niche businesses pretty much had to close up shop. Now there is a desire for those specialty shops to come back, people are recognizing what made their hometown unique before the big stores. Right now Facebook, Youtube, and Twitter, seem to be in the role of big box store, choice from them, like variety in any big box store is becoming more limited as they bring in their brand name items.
It was not that long ago that web home pages existed, now not so many, there was healthy compaction for people. ICQ, AngeleFire, Geocities, pow-wow, and a host of others I can no longer remember. Hive is not bringing us back to those days, it is however opening up potential and possible challenges to the big box boys club.
I am glad you are paying attention. Netflix and HBO are good at this - as they push their own content very hard, and people consume it. Slowly, they will own it all too.
Webpages have become largely useless for most businesses even - as they use the social platforms instead. I like that we are starting to return to more "mom and pop" stores :)
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