so we stop reading, which is a time consuming process that by definition involves using your eyes to go letter by letter, word by word, line by line, which pushes you into a linear thought process that gets crushed by the weight, you don't have time. So now you start turning to symbols instead of words, because symbols encompass massive amount of information. And what are the symbols, right? People are like, I'm not using symbols. I'm like, give me your phone. Your phone is completely full of emoticons, right? Because it's a compression of information. Brand logos are a compression of information, right? If you see the Starbucks logo, you know exactly what you're talking about. So what people start to do is depend on the symbol. And that is why now the question is not what do you understand, it's are you watching Fox or CNN? That tells you everything. If you're a CNN, you're a Democrat, if you're Fox or Republican, okay, then you only trust that source and you won't take information, (22/99)
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