Like everything in the world better things come as old gets phased out. This is the case with marketing. I've been seeing a lot of marketing plans being proposed lately on Hive and even some here on Leo and I have to say they are sold old tired out tactics that I personally feel are wrong in many ways.
Most focus on running ads on Facebook and google ads to send people directly to Hive. Well I hate to tell you this but maybe they come for the article but after that they are outa here! Your bounce rate is going to be awful as those people most likely don't understand cryptocurrency and are only there to read the article. That really produces little to no income for hive or leo it's pretty much a sink of $ going out of the system instead of in.
On another level Why the hell would we want to give Google and Facebook more money? These are the site we are trying to take down not continue to fuel their business practices which pretty much have come down to you pay money or your shit never gets seen.
It is these reasons why I have focused all of my marketing effort primarily LeoFinance into inbound marketing. Inbound marketing attracts the right audience you know the ones looking to invest, already play with crypto and have holdings and understanding of what crypto is. The learning curve for these people is much lower you don't have to spend literally weeks teaching them how to trade, buy and all that other fun stuff before they can even get involved.
This gives a breakdown but let me break it down even more in the sense of LeoFinance or Hive.
Inbound marketing is a never ending cycle and LeoFinance already holds 2 major attraction tools literally thousands every day get published they are Blogging aka. articles and social media as many of you promote these articles on twitter etc without paying for ads. (GOOD keep that up)
However where we kind of fall off the wagon here is there's really no engagement tool. Someone comes reads over an article finds some good info and poof they are gone. There's no real call to actions on Leo besides the email list that pops up in the lower left but hive is even worse it has NO lead capture. This creates many missed opportunities.
- People enjoying your articles they don't know if you post again unless they join and follow you here on Leo or follow your socials and MAYBE your post gets shown to them.
**So how do we counteract that? **
One way is to add lead captures within your blog posts on LeoFinance and hive.
For example...
Learn how I earn crypto every day by reading, writing and engaging with content right here on LeoFinance Click here to join the list and get started today
Goes to my lead capture page where I can now extract some information from those reading my blog posts here on LeoFinance. It walks them through how to get started with Leo and to follow me so if they have any questions they can reach out to me either on Leo or directly via email. (however I'm trying to do a little hand holding as possible and automate this)
*I'll be making a custom graphic here soon to include a call to action at the bottom of all of my future articles. AKA Inbound marketing on steroids as people share my posts here on Leo there is always a call to action for them to join my mailing list.
But wait we forgot about the Delight phase!!!
This completes the cycle however it also starts it up. The powerful thing about inbound marketing is off one piece of content it has sharable properties which means once I create it, it continues to drive traffic and new leads. Those leads in turn share it more thus building a cycle which is automated that I never have to touch again. (unless I want to do some updates on information with) aka a new article to reference that's updated
The delight section is how we overdeliver the value and create a great connection. A connection in which they follow through with your next call to action and that is to get them to attract others to go through the experience they just did. By sharing the lead capture and the articles with it.
My Requests to the Leo team to help spread and draw more traffic to LeoFinance.
SEO is not worth it there's enough currently here that many articles should be ranking so instead let's focus on spreading it via social and building more market cap.
Include text on the bottom share buttons such as Share this article: or simply share this:
Currently there's Facebook, Twitter, Reddit and Linkedin as well as a copy link all good options. Recommend adding whatsapp + emailAdditional call to action for your newsletter. The popup is good however it should be static on the website in particular the main page. This could also become a selling point for you to make LEO more profitable by allowing a person or persons to promote their article within the newsletter for a price or simply sell an ad spot within the newsletter. Further increasing the burn/buyback or just overall money for the company for development.
Including those share buttons at the top of the article and having them be more prominent. If you scroll however I like the bar that follows you. However that bar does not need to include $ value unless it links to an article that explains why it's there and how to get started with LeoFinance themselves. Share buttons could afford to be a little larger on mobile as it's hard to click on them.
Stay awesome my friends and lets grow Leo into the powerhouse it is!
Posted Using LeoFinance Beta
Excellent post! I enjoy reading and reviewing these marketing methods. I remember the past years and your experience in marketing. I have always wondered why such promotion methods are not used in Hive when there has been a decrease in entries. Now, with Leo Finance, there are more and stronger arguments to invite new members. I wondered why marketing specialists are not hired to prepare a campaign, to prepare materials to be used by current Leo Finance or Hive members.
You have started to do this and I hope it will be seen, understood and implemented. I think that by offering rewards to those who get involved, such a campaign can be accelerated.
Your initiative is welcome and we can all learn something very useful!
Posted Using LeoFinance Beta
Not sure if it's within budgets of crypto projects. For the most part it's all devs from what I have seen on projects and you're VERY lucky if you have one with some marketing background. You could build the most beautiful thing ever but if no one knows about it well that's a sad story!
Posted Using LeoFinance Beta
It seems to me that many have been forgotten, such as a good marketing...
It is also important to have something to sell, something of value.
Posted Using LeoFinance Beta
The level of initiative among the LEO community members is astounding! I love that you're thinking about these things, and giving solid advice on how to achieve results. I followed you, signed up on your lead capture page and I'm checking it all out now. Thanks a lot, @bitcoinflood, for the extra effort. Newbies like me appreciate it. :)
Posted Using LeoFinance Beta
Awesome! Emails will most likely start tomorrow I had one I had to finalize first and build out the follow up sequence. LEO community is awesome and more awesome people are joining every day
Posted Using LeoFinance Beta