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the sign-ups are only the minimum that should come in. It will be a professional campaign. The goal is to get the maximum out.

Because marketing is often subjective.
Branding doesn't mean sign-ups.
Higher rankings in search engines are also something that pays of long-term.

Also, press releases on money and investor pages mean more investors in best case but no more sign-ups.

It is most time individual and pays only out long term. I'm open to everything, but I think it would be unfair to doesn't tell a number.

Edit: Also depending on the conversion channel, sign-ups can be easier and cheaper. For example, if LEO would build a channel people easily understand how everything works out, the sign-ups could be much higher and at the end of the day cheaper.

The idea behind was, people can buy the tokens and donate them for example to a frontend. This front end can spend them and we make an individual campaign with goals. So the campaign can be individual as wanted.