you are right but I would say that most people have no clue that something like hive exists. Maybe in a few years.
I guess things like these bans will make people look for alternatives and now hive has a big history with enough decent dapps and articles to give a knowledge base so it might help our growth
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I used to be on Facebook though rarely posted anything. I used it to keep up with things tat interested me but as they started to inundate my feed with what they thought I wanted to see I lost interest...The idiotic things people were posting didn't help too much either. I know people who love it and will stick up for it and Instagram etc. That's their prerogatives of course, but for me...I'm not interested. Hopefully hive gets some more traction.