You said in the post they don't mention Hive in their marketing channels, which is generally true. They don't mention it for users but look here what a great presentation Hive gets from Matt, I'd say, from the writing style:
https://whitepaper.genesisleaguesports.com/hive-blockchain
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You're right, that's a great write up on Hive!
But it is in the white-paper - Aimed at those with an interest in the technical back-end only.
There's no doubt the team knows they can't build what they want to build on any other blockchain.
Hive is and will always therefore be an integral part of the Splinterlands ecosystem.
But a part that doesn't need to be communicated to your end user every day.
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Exactly. The important fact is that this is how marketing should be done for Hive. Little or no mention about it to the end user, full details for those inclined to invest or develop. And that's the kind of people who read whitepapers.