I think it is part of mindset of self-made wealthy people. They are well aware of value to price ratio and choose accordingly.
Sometimes they act like they are actually cheap, but this is where their wealth came from: we are spending without a thought, they choose to buy cheaper and keep their earning to spending ratio correct.
That's actually fascinating topic: if you look at lotto winners, quite often they lose all their money because they have absolutely no idea about costs and money management.
Someone buys a manor but doesn't realise how much money is needed to maintain it. His earnings did not went up because he won lottery, so he is in fact losing money.
Regarding crypto projects: people are in for the gains but good projects will defend themselves on their own because they are useful.
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Yes and in general, they have had to go against public opinion in regards to getting wealthy. Many people told them that their ideas would fail, they did it anyway and succeeded - so why care about the opinions of others?
Many fail at this, as they perceive the "value" of something (generally making decisions based on emotions) without considering if it is generative or depletive.
Back in 2017 - there was lots of hype around many ERC20 projects that promised to do this and that - where are most of them now? Well, that is the problem with promiseware.