If corporations want BTC, can they just buy it from the open market? How come they're desperately trying to get customers to pay them in BTC? That doesn't seem like the best way to invest.
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If corporations want BTC, can they just buy it from the open market? How come they're desperately trying to get customers to pay them in BTC? That doesn't seem like the best way to invest.
It's a marketing ploy.
Users with Bitcoin are more likely to support a company that accepts Bitcoin directly, whether it be with Bitcoin or fiat. There are also tons of bandwagon jumpers. Any corporation who even says the word "Bitcoin" gets a bump in the stock market.