Let's pretend for a second that you have no idea what LeoFinance is. You go on Google and you search something and one of the top links happens to be an article from LeoFinance and you click on it.
This is what you show up to. You read the article. Maybe you even look at a comment or two. But then what?
Well, you leave. And if you're like most people and its within the first 5 or 6 times you've ever seen leo, you probably completely forget about it.
Why would you just leave? Well ignoring the fact that most search engine traffic tends to bounce after a few seconds anyway, the few who might have stuck around have literally nothing to draw them in further.
Where's a link to another popular article or a similar article. Where's a thing telling them they can get paid to write and curate. Are we just hoping people will click the logo in the corner and then dive really deep on their own?
Contrast this with any other platform. I don't care if it's a news site, a blog, social media, or a shopping site. You are going to see links to other stuff you might be interested in that is designed to keep you there. To make you feel like there's a treasure trove of stuff you need to know and be a part of.
These sites do this because it works. Attention is valuable because it's hard to acquire and harder to keep. This concept is almost the entire premise of the social layer of hive. So why are we not building in even the most basic functionality to maximize that? To create that? To mine that?
Someone reading one article and leaving lets us celebrate some stats about how much traffic we got from Google but it adds almost nothing to the value of the community, to our value to google who is watching to see if people go deeper once they get here or just leave, the value of our tokens, or the size of our community and following.
Hive is an entirely unique concept to what most people are used to. Not only it is just assumed that everyone here knows everything about it but we also assume that every passerby totally gets it and will be back once crypto winter is over. We need a value proposition people can quickly understand that is presented to them when they show up. A few words to draw them in on every page if they're not logged in.
It wouldn't hurt to then have some quick content people like me can read who have been here for a year and are still unclear on how hive works and who the major players are. A constantly scrolling blog doesn't paint a very full picture.
And then we need to make sure that people who show up have opportunities to see other content. Maybe after a few clicks around they decide they want to know what this paid to curate/write thing is about?
If we aren't willing to market to people when they get here. To say "Hi, we're hive, we have this unique value proposition and by the way, here's some other content you might like!", we should probably not make bringing cold prospects in from search engines a growth strategy. It's not going to get us anywhere.
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A couple of simple changes that will actually allow us to convert some of the traffic we're getting from Google into sign ups... and LEO buys!:
Sign up to LeoFinance popup.
Tell the reader that they can earn crypto for reading and sharing their opinion.
We already have 1 click sign ups to Hive, so take advantage!
Link to similarly tagged posts at the bottom.
Check out what happens on the ecency version of this blog when you get to the bottom:
"Stay on our site and read these similarly tagged posts."
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This post raises some very good points.
These are really good ideas.
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This is a really great point and I'm pretty surprised I hadn't noticed it before. But you are sooooo right. There should be a template out there for Hive/Leo people to use with built-in juicy marketing links built in.
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Thanks. You're in marketing if I remember correctly?
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well, I started in SEO 2009 and then digital marketing when It evolved but not my "gig" anymore but it fascinates me. We are each now nothing more than the marketing funnel we've shared ourselves into lol.
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People these days have the attention spand of a gold fish so I agree with your overall point. To be fair there has been many times when I google something and click one of the top links to find the info I'm looking for and then bounce from said site not knowing if I will ever visit it again. I suspect that is happening on Hive/Leo/Ecency and every other site as well within various degrees.
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What a great post with a collection of ideas in the comments. I reblogged it.
very intriguing. I am curious what potential ideas you have for expanded 1st layer hive functionality as a social layer? I haven't thought on this yet, but I will consider it now. Let me know if you have any ideas yet.
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.Your post struck a nerve within me.
I use to have several posts after my post, explaining what Leofinance was, what Hive was, and how to sign up for Hive and leofinance using videos from Leopedia. I think I removed them because one comment said my footer was old and tired.
I should have just refreshed it, instead I deleted it.
I agree with you 100% that it is just the start to get people here. But it is a golden opportunity once people get here, to tell them more, and try to get them to sign up for free, then take the whole blogging social media thing for a test drive.
These are great ideas from you and @forexbrokr:
Myself
Cool beans, great post.
:-) @shortsegments
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I enjoyed this article, so I upvoted it and reblogged it to share with my network.
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Thank you. I really appreciate the attention being given to this. Hopefully this is something that can help bring the whole community forward.