Regarding FBA: Are you retargeting those who hit the landing page? Do you have funnels in place as in do you guys play the whole game that FBA makes possible?
I totally get the issue with the different signup URLs thus making conversion tracking difficult but clicking on the Signup button is not conversion. You could use the Custom Audience (include Lookalikes too) of those who clicked the Signup button and run a conversion campaign with 3 different URLs (not the entire URL, you could use just the beginning) that provide free signups for a test - in this case Ecency, Hiveonboard and 3Speak. Also, run IG as a separate placement both Feed and Stories and see how that performs. You could start with a Brand Awareness campaign and work yourself down the funnel. In terms of interests, behavior, patterns, influencer and Co. there's a ton that you can play with.
While running profitable FBA/IGA (consistently) is attainable if you have a solid funnel in place, making Twitter ads profitable is a whole new level. The best results I've seen in my 10+ years of running social ads is to use Twitter for the top of the funnel and retarget on FB.
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We could potentially have dapps provide info on creation and sign up numbers since they can track where the sign ups come from. They could potentially store wallet created through their service. They dont though. The part of the ideology here is to NOT collect any user information. (as far as i know from 3 sign ups i talked to).
They dont know which wallet is created from what origin.
The process is: User clicks ad, user comes to landing page, user clicks on sign up on landing page, user ends up on Hive.io sign up page, user clicks sign up option and is taken to wallet creation.
We track till he clicks to wallet creation. Once he clicks to create wallet we consider that a conversion. Since the dapps dont collect information its hard to track anything beyond that point. The onchain data after 2 months will show the actual rise of wallet creation so we will know precisely how many wallets have been created in time period of 2 months in relation to wallet creation prior to the marketing campaign and we can track their retention. That wont be completely precise but should give us concrete onchain data to reflect the marketing.
When it comes to retaining a leaving potential user, we might consider a pop up on landing page exit. That could work on the landing page but not on Hive.io. Devs im sure would not be willing to implement that.
We might even consider retargeting ads but we will need to discuss that internally to see the efficiency of it. We only have 2 more months of this.
Yes we track every step anyone on the landing page takes and on Hive.io.