Just wanted to update everyone on the work last week.
We have updated the landing page sign up UTM and I have talked to all dapp owners that provide free sign up services. @threespeak, @ecency as well as Hiveonboard. This update will allow them to track exactly which new users come from our ad campaign and will provide numbers at every few weeks/month.
@therealwolf was immensely helpful in setting this up.
Comment from @kriszrokk left on the last post was very helpful as well.We are currently making cosmetic updates to the landing page.
We are right now testing ad performance against specific interests.
The current CPC (Cost per click) for last week has dropped to 80 cents (a drop of 40%) and CTR (Clickthrough rate) has grown to 2,03% (an increase of 30%) meaning that the targeting has improved. We have now spent
5% of total funds and will increase spending once we cover all checkpoints in testing phase.We will soon be onboarding the large influencer and his manager we have teased in the last few weeks. His introduction post is ready and should go live in the next few days if everything goes as planned. He will be promoting Hive and Hive dapps on his high follower accounts on Tik Tok and Instagram.
We will be sending out 1 Press release this Monday/Tuesday that is based on the post https://leofinance.io/@geekgirl/hive-engagement-and-rewards-distribution-by-communities-for-2021 made by @geekgirl.
I have adjusted the post myself, changed the title, increased word count and expanded the pitch to more closely explain Hive and its goals.
If any of you find any similar posts to this one, let me know.We are sending out 1 sponsored article to 1 high "DA" (Domain Authority) crypto publication written by @guiltyparties and @crimsonclad. The article reads well and explains Hive goals very clearly. That article will be placed for 24 hours on the publication front page and shared on their Facebook (5000 followers), Twitter (40 000 followers) and other social accounts they have.
Thank you for this update and everything you are doing to advertise our Huve blockchain outside of our little world.
Any plans to promote through Brave Browser ? (As Torum a competitor is doing at the moment). Sorry if this was asked before.
Cheers 🍻 and Hive on !
Posted Using LeoFinance Beta
Not right now.
I will start writing a marketing continuation proposal in the coming month. The proposal will cover funding for creating a formal internal marketing team from people that have been working on Hive promotion voluntarily, providing us with a budget that will cover many of the things the community has been asking for, like your suggestion here (if deemed cost effective). We will be using many of the same tools and the knowledge we have received from Ignite.
Ofc, that will only be put forth if this current proposal is deemed "successful" by the majority or investors and community members.
Thanks for your work.
Congratulations @lordbutterfly! You have completed the following achievement on the Hive blockchain and have been rewarded with new badge(s) :
Your next payout target is 18000 HP.
The unit is Hive Power equivalent because your rewards can be split into HP and HBD
You can view your badges on your board and compare yourself to others in the Ranking
If you no longer want to receive notifications, reply to this comment with the word
STOPCheck out the last post from @hivebuzz:
Support the HiveBuzz project. Vote for our proposal!
Ad 5
Please ping/call me when that influencer post will be released
You will see it...
Thx for the update, exciting to see Hive getting a bit more of the awareness it deserves :)
Great to see the marketing effort ramp up from the team and thanks for everything that you have done to get it to this point.
There seems to be a nice cohesion behind the effort which is very important from my perspective. Devs, apps, witnesses all getting on board to spread the message and working to make it a better experience for everybody.
All positive steps.
Excellent work.
We will soon buy an animated video to promote HIVE. If you have ideas for content that would be great, thanks
https://peakd.com/hive-189306/@rutablockchain/hive-marketing-torch-animated-video-promotional
good to see the progress :)
Will be really fun to see in some months the total value and data.
Posted Using LeoFinance Beta
I’m excited to see the dApps and signup services rallying behind this to get the metrics in place.