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RE: FIRST AD CAMPAIGN RESULTS! / Marketing Update 8

in LeoFinance3 years ago

Right now using any other social network is out of reach. Maybe in the future. It would take too much work for sites that dont have as developed tools as facebook. Id like to explore that possibility in the future, right now, wer set on this.

Twitter is just not doing us good in terms of signups. There is great value there in brand recognition but there is no way for me to present that as a "result" to the community.
And we really need results to prove marketing is worth it.
Hive is very complex for new users with the learning curve it has so when the CVR is low i cant justify paying for it unfortunately even though we should be doing it.
Priorities.

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Right now using any other social network is out of reach. Maybe in the future. It would take too much work for sites that don't have as developed tools like Facebook.

Not 100%.

That's some tool I use for some of my campaigns: https://knowem.com/websites/all ( also because of low competition on bets)

If it would be my campaign, I would test Twitter for 1-2 more weeks and try different things/ split testing ( pay for an influencer Tweet and promote the Tweet also with the signup link for example).

If no sign-ups, I would search for a way for higher money efficiency.

What about the Influencer's marketing? Would love to see something there :)

Overall good job :)

Paying for influencer tweets isnt something that we would consider under "twitter ads". It would be more in line with influencer marketing.
For influencer marketing look under 4. ;)

you don't understand.

Pay for the massage and then promote it with Twitter marketing.

Works on Facebook also perfect. So Advertisements don't look like advertisements.

Because you promote a discussion between user and Influencer. If Hive people start it in a positive way, people are most likely to comment positively too.

It's the way most modern and high successful social media marketing works today. You can also invite people to an inactive Facebook ad, let them comment, and if you have 20 comments release it.

At this point, it looks super successful from the start and people think " how can I miss this".

That would still be considered under influencer marketing. Thats something i dont have control over since the Hiveblocks account is run by GP. That could be a good idea to present him for his "petty cash" proposal.
I made a proposal through the DHF. All the dozens of Hive assets i dont have control over. All control given to me is voluntary and based on good will.

I can try and give ideas but not everything is at my disposal to tweak as i wish.
That would be great if it was but from my current position i can only do so much.