Black Friday is undoubtedly one of the most anticipated shopping events of the year. Every last Friday of November, millions of people around the world embark on a hunt for deals, whether in physical stores or online. In 2025, Black Friday falls on Friday, November 28th, and as always, it promises massive discounts, endless lines (or overflowing virtual shopping carts), and the occasional moment of chaos.
Where does Black Friday come from?
Although today we associate it with irresistible offers, the term "Black Friday" didn't exactly originate with a positive connotation. It emerged in Philadelphia (USA) in the 1960s, when the local police used the expression to describe the horrendous traffic and chaos that ensued the day after Thanksgiving, when the Christmas shopping season officially began.
Over time, retailers reversed the meaning: going from "in the red" (losses) to "in the black" (profits). This is how the tradition of launching massive discounts to attract customers and end the year with positive figures was born.
When does Black Friday really start in 2025?
Officially, it's November 28th, but the reality is different: most major chains and online stores start their sales days (or even weeks) earlier. In recent years, we've seen:
Pre-Black Friday sales starting in early November.
Black Week or "Black Friday Week" (from Monday to Sunday).
Some stores launching discounts as early as Thanksgiving Thursday (in the US) or even Wednesday.
In short: if you see a good deal in mid-November… it's probably part of Black Friday in disguise.
What are the most popular purchases on Black Friday?
According to data from previous years (and the trend continues in 2025):
Electronics: 4K/8K televisions, consoles (PS5, Xbox Series X/S, Nintendo Switch), mobile phones, headphones, laptops, and tablets.
Fashion: clothing, sneakers, coats, and accessories (Zara, H&M, Nike, Adidas… usually have great deals).
Home: robot vacuum cleaners, air fryers, coffee makers, mattresses, and small appliances.
Toys: just before Christmas is the prime time to buy gifts for children.
Beauty and Perfume: gift sets, makeup palettes, and perfumes at ridiculously low prices.
Tips for surviving (and really saving) on Black Friday 2025
Make a list beforehand: 90% of impulse Black Friday purchases end up being regretted in January.
Compare prices: Use tools like Keepa (Amazon) or Idealo to see if the "discount" is real or a trick.
Beware of "inflated prices": Many stores raise the price weeks in advance only to "lower" it to the normal price and slap a "sale" label on it.
Take advantage of cashback: Platforms like Beruby, iGraal, or Letyshops offer an extra 5-15% back.
Shop on Thursday night: Many online stores activate their sales at midnight on Friday (Spanish peninsular time).
Read the return policy: Some sale items have stricter policies.
Black Friday in Spain vs. the USA
In Spain, Black Friday has evolved considerably: it's no longer just one day, it's almost a month of discounts. Large retailers (El Corte Inglés, MediaMarkt, PcComponentes, Fnac) and platforms like Amazon, AliExpress, Miravia, and Shein lead the sales.
In the US, it's still more chaotic in physical stores (some people still camp out overnight), but 80% of purchases are now made online.
Conclusion: Is Black Friday worth it?
Yes… if you shop smart.
It's a real opportunity to save on expensive products (especially technology and appliances), but it's also the day we spend the most money on impulse.
So this November 28, 2025: make your list, compare prices, be quick… and above all, enjoy the show. Because Black Friday isn't just a shopping day, it's a cultural event.
Ready to fill your cart? 🛒💸
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