I saw the above window sign while driving on 2100 South in the Sugarhouse District of Salt Lake. The sign reads "Help The Hive Thrive" by a group called The Neighborhood Hive
I had to stop and take its picture. After all, this is a Utah based business that wants wants the HIVE blockchain to thrive.
Well, that's probably not what they meant. About a quarter of the businesses in Utah use some derivation of the term "hive" in their name. Very few people in the state know about the HIVE blockchain.
The Neighborhood Hive is running a Kickstarter campaign that ends on June 27 to raise funds to open a shop that will sell coffee, skin care products and local goods. They have raised 10K of a 47K goal. I will probably try to contact the group. They might find the HIVE blockchain to be a good marketing tool.
This sounds like a worthy project; So, I put its video on my Salt Lake Blog which you can watch if you want to learn more.
The main sign for their building is currently blank. I snapped a photo of the building as I think images with blank signs are useful as #stockphotography #stockimages
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Those days the only thing that came to my mind from the word hive were bees and the thought of getting stung. These days...
To an extent a word simply holds whatever meaning we assign to it.
It is fun to see how others use the name. This looks like a fun group of entrepreneurs who are hoping to establish a locally focused business in the wake of COVID.
In the financial world. HIVE is the registered symbol of Hive Blockchain Chain Technologies, and, of course, it is also used by the this blockchain.
I am wishing this group well with its kickstarter campaign.
!engage