The Gateway Resort branding vs Hostel is the right Call. Hostel can sound dingy.
You can also push ECO-Vacations. Take on tours of local properties. Work with local farmers on local projects etc...
This type of "vacation" that also helps/gives back is popular.
But I would expect the VIP's to not really care.
You could have some day trips for the VIP's to local INSTAGRAM spots. So they can post, blog etc.
Just a few quick thoughts on my way out the door.
Looking forward to this!
Any plans for solar on the VIP rooms? or the whole resort?