that will cost $3k alone
This is exactly the plan. The fund was, as stated, an example. Say it cost $3k but the upside is the winning prize: $10k per group. So spending $3k hoping to get $10k always works.
Plus, people do have connections. They can get this done cheaper. It doesn't matter if they do. The entire ecosystem wins.
Having done this for 10 months, I have spent my own money on building websites and getting listed on aggregator sites. We also created bots through a developer.
Then, I had other members building blogs, writing on Medium / Publish0x and reaching out to media portals for stories.
The upside is HUGE.