It's a hack, short and simple. They can just continue to curate great content and grow their community by deservingly get more delegations by returning a fair amount of rewards to their delegators like everyone else does. If they want to grow as fast as possible they could remove the cuts they take from themselves as profit so delegators get more, why should the authors be the ones paying for it? You guys literally need a reality check.
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Sorry mate but you might have missed a part from what I mentioned, it is what you believe there some people will say as what you just said and it is what you think is right and some others will say we do that because we believe in the community goals, so I suggest before gathering as many people as you can to agree with you, you contact the founder of the community and if you could believe and see the evidence of the fund in the way we (Authors) there see it, it will be the end of endless points of views and if not then it is back to you on what you are going to do.
Authors there post because they don't think about money as the main priority as much as they think helping others is way more essential.
You've got it backwards, the amount of people giving them 50% beneficiary is pure proof that they are only posting for the rewards, else they get ignored and considering literally everything on the communities trending is with the 50% beneficiary it's not hard to deduce what they're main focus is; money. They can hide their true colors as much as they want but as long as they're taking a cut from each curation return and giving cuts to a leasing service it's costing the authors. It's either an unfair way to gain a lot of stake and later remove the initiative (unfair cause people aren't delegating to them because what they're doing or curating is so amazing, they're just delegating for the higher returns that come from the authors setting beneficiary their way) or just an unfair short term money grab either way. Thankfully the curation curve will change drastically with the next hardfork and most people voting on the same day will get the same returns so we can quit this front-running for maximization bullshit and as some people in this community marketing some 23% APR on their curation trails.