hello project.hope friends..
hope you guys doing well today..
Commonly, in making a decision, we're based on our desires or consciousness. Likewise when we decide on buying something, but what do you think if the decision did not come from your conscious choice, but directed unconsciously to choose a product ?
it's the Decoy effect, a common psychological trick used by seller to increase their profits. this term may sound unfamiliar but I'm sure most of us have experienced with it.
ok let's see how the Decoy effect works in determining the choice of items we wanna buy..
For example, when we visit the cinema to watch our favorite movie, of course, it feels incomplete to watching the film without a snack, right ? ... so we'd definitely go to buy a snack, like popcorn..
Then when we wanna buy it, the seller gives us two models of popcorn, like the picture above. popcorn with different prices and sizes. the question is,
which one do we choose ?
well for me, I'd choose the small one. cause the portion is fit and the price is much cheaper, while the second one is too expensive in my opinion, and maybe I would not eat all.. logical right ?? it's normal...
so our choice is The small one
but what if there is a third option ?
well it's kinda difficult to choose, we'd definitely start to think and consider the third models of popcorn. and unfortunately when we start to think, the Decoy effect starts to work already...
Our choice of the small one has started to wobble, cause there is a more logical option😄 ,, the large one ... look at the bigger size and the price is only $ 0.5 compared to the medium one.. so the large one is a better choice, right ?
congratulations we've been hit by the decoy effect...
How it works ?
as we see that this is a psychological trick, our thinking is indirectly directed to choose the large one !
the second model of popcorn, the medium one is a product that is not actually meant to be sold ,, yes you read it right ... it's not for sale, only as decoy for us to choose the third one...
when we compare the first option with the second one, we may think that the small one is better, cheaper and the portion is fit... as previously written.
then what if you feel that the small one, is too small to accompany us during watching film for 1-2 hours ?? Of course, we are looking for bigger options, but after we saw the medium one..wow the price is very expensive !! different $ 3.5 with the first one... personally and most of us, I believe to stay at the first choice ... the small one ..
but it does not happen if there are 3 sizes, as we often see in stores ..
different only $ 0.5, compared the medium to the large one is intentional to give us a logical impression of which options we should choose ..
So our choice is only 2, the small one and the large one, while the medium one is decoy only (not for sale), and I believe that only, not logical person will choose the medium size, when there are 3 options..
so guys have you ever experienced this trick, let's tell your experiences....
image by @project.hope
I really don't know about that and thanks for sharig this important thing. Everyone experienced this thing(decoy effect) . Very knowledgable post about decoy effect. Keep sharing such informations.
thanks bro,, glad that you like and got information from this post..I'll do my best to keep sharing benefit contens to this community.
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The truth is that it is very interesting, I think that when I buy something I always fall into these traps of advertisers, from my point of view the reason why I and other people make such decisions is that the brain can not be aware of everything that surrounds it, the brain is a machine that seeks the efficiency of energy so being aware implies an excessive consumption of energy.