The book, "Legacy" by James Kerr covers lessons in leadership that can be learnt from the game of rugby. The book discusses how the All Blacks achieved greatness and applies some of these lessons to the world of business to help make us into better business leaders.
I have previously covered:
- Lesson 1 - Sweep the sheds
- Lesson 2 - Go for the gap
Today, I am covering the third lesson from the book.
Play with purpose
The All Blacks taught that you have to play with purpose. If you have purpose, you will perform so much better. It gives a team focus and something to strive for.
Simon Sinek in his book on leaders says "Start with why". Martin Luther King didn't stand in front of hundreds of thousands of people to say "I have a 10 point plan". No, he had a "dream". When we create a sense of purpose through a vision and powerful imagery, we inspire and motivate people.
"Leaders connect personal meaning to a higher purpose to create belief and a sense of direction"
Many of the top successful companies made their achievements with lofty goals and visions to follow. Whether it is Ford wanting to "democratize the automobile", or Disney wanting to "bring a smile to the faces of children", or with Toyota "there is always a better way." Purpose gives us direction. It is not what we do that drives us, it is why we do it. So as a business leader, you must think about a compelling vision to follow and sell the vision to your team. You will get them all rowing in the same direction with a sense of purpose.
"My army won because they knew what they were fighting for"
Oliver Cromwell
According to Victor Frankl (and please read his book if you haven't), when you dig really deep into the human psyche, you will find that a sense of purpose can keep you going through any hardship that you need to endure. The stronger your sense of purpose, the more you will strive to endure the hardships you face. It worked for Victor as he survived the gas chambers in the concentration camps.
"He who has a why to live for, can bear almost any how"
Nietzsche
Do you have a sense of purpose? Have you asked yourself why you are doing what you are doing?
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Without a doubt, having a sense of purpose in business helps us connect with the customer's emotional sense, it is a way of expressing that as a company you do what you do for someone else, like the examples of Ford and Disney, something that directs your efforts in achieving success. And in all aspects of our lives, the sense of purpose is more important than how it will be done, because precisely this defines the north, without a clear purpose any plan lacks a compass and any effort dissipates.
Hi @emiliomoron - I love your comment about defining the north. This is so true, our purpose and vision, the "why" - becomes our true north and should be used as a compass to keep us moving in the right direction. With no sense of direction, we are just walking without purpose. The same applies to business.
Thanks for your comment - enjoy a glass of !wine from me.
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Thank you @emsonic - enjoy a !wine on me.
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Hi friend, great question, why? Many people don't know what they want in their life and it's hard to come up with that answer when it happens. I think it is important to know ourselves, do some introspection, and be honest with ourselves. In business it is the same, we must have our goals and objectives clear, have a good focus so as not to deviate from the path. Greetings, great topic.
Hi @franyeligonzalez - thank you for your comment my friend. It is indeed a great question - why?
We can apply this not only to business but any activity or relationship we have. If we look deep at ourselves, do we know why we do what we do?
Have a great day and enjoy it with a glass of !wine from me
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