1. Package the service:
Don't sell air - materialize the purchase. If this is a seminar, sell tickets and handouts for them, if online training - issue a diploma, if a photo session - a certificate. It also does not interfere with giving gifts after the service has been provided. For example, a toothbrush after visiting a dentist, hand cream after a manicure, discount cards after a lecture.
2. Be confident in the product:
This is a universal principle without which the deal will not take place. If you think you are "sniffing" rather than helping the client, there will be no point. You yourself must believe that the service is worth it: the client will receive many benefits and invaluable experience. Reinforce your confidence with reviews from other people, real customer results.
3. Sell services in packages and explain the price:
Don't make the client think for you - calculate several service packages that are most often ordered from you and sell them together. Explain the complex pricing to the client: show samples of project calculations, guide them by the average cost in the market, tell us what determines the increase and decrease in prices.
4. Minimize customer risks. As in the advertisement:
"If you don't like it, we will refund your money." The initiative is not cheap the time has been spent, the service has been rendered, and it is impossible for another to resell it as a commodity. But sometimes it's worth taking a risk and offering unhappy customers a refund. Typically, the number of those who return to claim money back will be small, and you will gain a good competitive advantage.
5. How else to sell services? Demonstrate that you care about quality:
Another way to provide a guarantee to the customer. Show reviews, ratings of other buyers, tell about your craftsmen and their education, about famous clients. If you have statistics on repeat orders, referrals, the duration of cooperation with clients, do not forget to show it.
6. Set clear deadlines for the provision of services:
Even at the moment of negotiations, it is important to decide on deadlines. Tell the client when he will be able to control the intermediate result, how he will monitor the performance of the work, draw up a schedule-plan. It is important to inform about fallbacks.
7. Do not relax after closing the deal:
Unlike goods, the sale of services continues after the order is received. You start being seriously judged when you start work and continue even when the work is finished. If at the stage of sale, all the points were discussed - the wishes of the client, terms, risks, and price, then the final result of the buyer will not disappoint.
This is @benie111
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