There are many types of blogging. Let's talk about the purpose of blogging. Blogging is a tool of publication that can be used as different purpose. Here are some purposes of blogging.
Personal Blogging
Personal blogging is blogging to express ideas, life , stories, and portofolio. Personal blogging emphesizes personal character in the posts. 
This is one of the sample of succesful personal blogger in Indonesia. Agus Mulyadi has power in his style of writing. His posts about life stories make readers inspired and laugh. He turns his blogs into ebook. Agus Mulyadi Njaluk Rabi (Agus Mulyadi Asks For Married) becomes a popular ebook. With his character in blogging, some advertisers from hotels, restaurants and products request review with his style. He gets facilities and paid to stay in hotels and resorts.
It is his blog https://www.agusmulyadi.web.id/
Money Blogging
Money blogging is a way to share experience how to make money online to the readers. Bloggers usually put affiliate links in their posts. Blog readers become the market target. This kinds of blog usually have " Niche" or keyword to be optimized.
Neil Patel
He is the co-founder of NP Digital and Subscribers. The Wall Street Journal calls him a top influencer on the web.
Company Blogging
A company usually hires a blogger to manage the posts and optimization. Bloggs use non formal language style so the company can communicate with the customers via blogs. Official websites have serious language. It sometimes make readers get bored.
Mixed and News Blogging
There are also types of blogging that based on news. To blog in this type, you should update regularly so readers will get updated information.
Niche Blogging
Niche blogging is a blog based on a certain keyword. The keyword is optimized to increase SERP on search engines. There are many niches that you can choose like fashion, foodie, technology, cryptocurrency and others.
Those are few types of blogging. There are more niches and keywords that are interesting for readers. Some succesful blogger ssugggest to start a blog from a hobby. When you talk about your hobby, you have more words to say. You have more experience and tips in your hobbies.
What for you are blogging
There are some benefit of creating a blog. It will build your portofolio. Your presence in online can be search in a web page or blog. You don't have to think about making money from the blog but your cool presence in blog page or web page will be refference for your clients, partners, and life circles. So what are you on?
An interesting topic today, @lebah... I'm trying to position my blog/vlogs in some of these categories... Maybe personal/mixed is the best one :)
Cool , personal blog becomes our personal branding
Good post about blogging, I tend to be all over the place and talk about a little of everything. lol
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