Knowledge they say is power. For an entrepreneur to remain relevant and stay abraist with the current happenings in his field, he must read. The importance of reading cannot be overemphasized for any entrepreneur that wants to get to the top of his field. There is need for constant reading as in any field you specialize as an entrepreneur. For every big entrepreneur up there, one of their greatest secret to success is reading. But it is quite unfortunate that so many entrepreneurs wants to be successful without studying/reading, that's insanity.
The definition of insanity is doing the same thing over and over again and expecting a different result.
As an entrepreneur/business person, there are different ways to learn. You can learn through making mistakes repeatedly and learning from your mistakes, another way is through mentorship/coaching or through reading of books.
When you wait to make mistakes and learn from them, it will take you a longer period of time to learn. Learning via coaching is good but most times limited. Basically, most of the successful entrepreneurs buries their success in their books. Reading will fast-track your learning journey. So reading is the best way to learning.
Go to bed every night a little wiser than you were when you got up.
Reading broadens your mind and thoughts. The common habit among successful entrepreneurs is that they read books. Reading brings out the better version of the entrepreneur within you. It makes you a better entrepreneur. Reading reduces the level of your mistakes in business and broaden your learning scope, mind and thought pattern.
Reading gives great inspiration. It inspires you to do well and to take extra steps for success. Reading brings out the creativity in you. It also boosts your Brian capacity.
Reading improves your vocabularies. It improves your life generally as an aspiring successful entrepreneur. It improves the way you speak, your self esteem and self confidence.
Reading gives you an edge over the ordinary man in the street.
Read read and read again