Traditional ways of marketing becoming obsolete

in Project HOPE3 years ago

Good day buddies, welcome to another episode of my business post. I am dropping this so that we can educate ourselves on what we surely need in business, how to grow our business and play smart when the need arises. My aim was not to speak on this topic but I don't know where I really got the inspiration from.

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There is this common phrase that always state that change is the only constant thing in life. For years now, this phrase has proven to be the only thing that is true. You have to prepare for this any day any time. You just have to stop hoping for things to be the same all the time.

To show how constant changes is, we can see that there was a time in this world where we were doing just trade and barter and there is nothing like paper money. After some time passed, cowries were used as means of exchange and the love for it was awesome. We never thought it will be something of the past but it does. The era of cowries ended and paper money came on board and we all love it. Since innovation and invention is something we can never joke about, we should take it into proper consideration any time any day. While invention and innovative keeps dropping day in and out, it got to a stage where the love for paper money begin to depreciate and from no where cryptocurtency came out. If you can seat down and evaluate all this movement, you will see that change is the only constant thing in life.

With change affecting the world at large, the business world wasn't left aside as it was affected. So many part of business was affected but I will be speaking on the marketing aspect. Back in the days, if you want to buy anything, you will have to leave your comfort zone and visit the market to do so. If you are not ready to do so, you will not be able to get hands on what you really want. This medium was really affecting those type of people who are very occupied.

When people begin to discover that not everybody loves to leave their comfort zone all in the name of going to buy things from the market, they play smart by making sure that they starting building stores closer to people's resident. With this, goods and services that is needed for day to day activities can easily be bought without the need to visit the market. When customers sees this, they fall in love it. At least this strategies has sort the need to go to the market just to get goods.

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Despite being happy about the local stores being set up in their locality, there are some sort of customers who doesn't want to step out of their comfort zone at all. They also hate pricing what they want to purchase. I will tag them the shy type. This became an issue and the need to solve it becomes necessary. Everything was on deck not until changes set in. Business like Amazon,Jumia, Aliexpress all came on board. With the above services, you don't need to come out of your comfort zone just to buy items and you don't need to negotiate for prices as all their prices are being attached online. It is simply pay and get it strategy.

If you follow the strategies they were adopting above, you will see that they were no longer applying the traditional ways of marketing. Instead of going to the market to pick up items, AliExpress and co are there to render you such service. You order the product, they come to your door step and got it delivered to you.

Conclusion

With the above,the time additional method of buying is beginning to go into the oblivion.They were able to kill the traditional ways of buying and selling to a lower percentage. This strategies has increase sales when it comes to business. To run this type of business is capital intensive but it is very lucrative.

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Hello friend, I agree, change will always be present in our lives, I believe that to advance and grow as people we must be in constant change. Particularly I have not yet adapted to the requests through social networks hehehe I am more than traditional, but there is no doubt that social networks have reached a maximum in our lives. Everyone who owns a business should be familiar with the technological advances.

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Hello @tfame3865
I agree that the only thing that remains constant is change. Without a doubt.
It has always been so.
Today this is more noticeable. Technological advances are increasingly rapid, and technology makes all progress, and reaches everywhere, all areas of human endeavor, making changes even more radical.