The need to appear rich is often greater than the need to be "actually rich"
Deceived by deceit.
Desperation to receive the power and perks that come from seeming rich.
Sadly such pretence and meaningless show drives one deeper into poverty.
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It's probably rampant in so many societies. It's worse in many Nigerian societes. This is how deceit is being sold, you know. The faking it till you probably realise you haven't put enough energy into making it.