There is a lot of talk about marketing Hive to those who are being or in threat of being censored by Big Tech. The challenge with this discussion is that we are trying to cater to those who are not a fit for what we have to offer.
A car dealership does not advertise on the Cartoon Network. Why? Because kids do not buy cars.
In this video I discuss what Hive, at this time, truly has to offer and the target market we are after. I also put up a couple of suggestions of easy methods to possibly access the proper market.
Marketing 101: Know what you have to offer and target market is.
▶️ 3Speak
I think Locals was considered one of the sites that people were migrating too after all this nonsense. There were a few others but I can't really name them off the top of my head.
Question: Would the blockchain be able to handle all the traffic if these people were to theoretically stampede into HIVE (posting, commenting, etc)?
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Depends upon how many of these people started to stampede.
I think things could be upgrades quickly to handle more traffic. There is no reason why we cant 10x the daily users fairly easily.
If we suddenly had 1 million people posting 10 comments a day, it might be an issue. However, I think we can handle a lot more than what people think. The optimization of the blockchain over the last 9 months by blocktrades etal really helped things out.
Some of the apps might have a problem. It would kill Hive-Engine though I would think.
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Few ads here and there can bring in revenue to make up for the extra cost. With the user numbers going up Hive price is going to go up too. It'll be mostly a smooth sailing to 100X user base in 1 year as long as that can also mean $10 Hive (which is fairly reasonable)
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You've got a knack for spelling things out in a way that's easy to understand for people. My usage of Hive is mainly gaming and not blogging. Lately it's just been Splinterlands and reading Leofinance.
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Summary:
Task discusses the importance of attracting individuals who have been censored or displaced from major social media platforms like Facebook and Twitter to Hive. He emphasizes the need to understand Hive's offerings beyond just being a blogging blockchain, mentioning the emergence of a gaming community and DeFi activities. Task outlines a strategy to attract bloggers by emphasizing Hive's censorship resistance and decentralized nature as significant selling points.
Detailed Article:
Task starts by addressing the idea of attracting disenfranchised users from platforms like Facebook, YouTube, and Twitter to Hive. He draws a parallel to targeting a specific audience based on the product they offer, emphasizing the need to understand Hive's diverse offerings, such as gaming and financial activities like DeFi, beyond being just a blogging blockchain.
He points out that to attract individuals censored or displaced from traditional social media platforms, Hive needs to provide practical short-form applications, highlighting D-Buzz and 3Speak as current options. Task discusses the significance of decentralization, mentioning the upcoming decentralized video storage that will enhance content hosting capabilities across the globe.
Task goes on to discuss the type of content typically seen on platforms like Twitter and Facebook, noting the prevalence of short-form content and interactions. He mentions notable figures like Ron Paul who might be ideal for Hive due to their long-form content preferences and potential appeal to their followers.
The strategy proposed by Task to attract bloggers involves advocating for Hive's censorship resistance and encouraging bloggers on platforms like WordPress and Blogger to back up their content on Hive. This approach aims to leverage the immutable and decentralized nature of Hive to safeguard against potential censorship or content removal by other platforms.
Task emphasizes that the focus should be on targeting bloggers susceptible to backlash or pressure from outside entities and highlights the importance of gradually building a user base through effective marketing tactics. He suggests reaching out to bloggers and showcasing Hive as a censorship-free alternative where their content can remain safe and accessible.
In conclusion, Task underlines the significance of collaboration and continuous development within the Hive community. He highlights the importance of showcasing Hive's unique features, such as censorship resistance and decentralized nature, to attract bloggers and potentially expand the platform's user base. Task's approach involves starting with a few key influencers and gradually expanding outreach to other potential users.