You are correct, but such choices should be governed by a transparent algorithm or process. In my example above, CANCER and SHITCOIN are made non-tradeable and issued only to the issuer's account so that no form of external market-discovery can occur. For all anybody knows, one of just ten CANCER coins could represent mineral mining rights in the CANCER constellation and then each coin would be worth gajillions. But, without market-discovery, there's no way an algorithm can know.