Back in the golden days of the last crypto bull run, Bakkt was mentioned almost daily as an important growth factor for the crypto world, because of the sheer size of the company. If you don't know what (or who, if you want to put it this way) Bakkt is, well, here's what is written on their About page:
Bakkt by Intercontinental Exchange, owner of the New York Stock Exchange
Bakkt® unlocks the $1.2+ trillion of digital assets that is currently held in cryptocurrencies, rewards and loyalty points, gaming assets and merchant stored value. We began in 2018 with the vision to bring trust and transparency to digital assets. Through the Bakkt Warehouse and Bakkt Bitcoin Futures and Options contracts, we serve institutional clients in an end-to-end regulated market with true price transparency. For consumers, Bakkt aggregates digital assets to enable instant liquidity and to empower users to trade, transfer and pay however they want. Merchants within the Bakkt ecosystem see a lower cost of payment acceptance, enhanced customer engagement, and decreased loyalty liability through a variety of redemption options.
If you didn't read, let me put it simpler for you: Bakkt is a subsidiary of the New York Stock Exchange, and it signaled many times the entrance in the crypto field. But even more, now it signals intention for an entry point in a much bigger market, one containing also loyalty points (which are also a type of money) and gaming assets.
As of today, they announced early access to their app (which looks very promising, to be honest). All you have to do is to click the link below and sign up to be a beta tester.
My 2 cents is that we're seeing the beginning of another bull run in crypto. How high it will jump and how long it will last? No idea.
But it seems to have started.
I'm a geek, blogger and ultrarunner. You can find me mainly on my blog at Dragos Roua where I write about productivity, business, relationships and running. Here on Hive you may stay updated by following me @dragosroua.
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