I think it's true. Being innovative and taking the first steps is a good idea because the known ideas tend to be oversaturated as more people join in. I think we need more good reasons to use the blockchain and that is applications that people want.
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At the moment I have the feeling that many things were created but hardly anybody uses it really. If we manage to use what has been created to add it to business models, I believe this could enhance the next level of innovation.