Marketing Update 18

in #hive3 years ago

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Just wanted to update you guys quickly on the work ive done this week.

  1. Hive has been promoted on the "Political Compass" on Instagram. Political compass is a satirical political libertarian leaning page. I thought they were a good fit for us. We will do a couple more promotional posts with them.
    Their influencer stats are impressive. 280 000 Followers (85% real accounts), Between 11-15% engagement rate (A good engagement rate, id say is anything above 3%)
    His content is simple, easy to understand and his followers are open to discussion. Everything we value here.
    I will report on the final results of the post (impressions, views). At the time of writing (Only 2 hours since posting) the post has 5000 likes and 200 comments.

POST LINK:
https://www.instagram.com/p/CRoyftNtPX9/

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2.Another Influencer that we have signed, i feel i can share the name of since her content is close to ready. She is a streamer/general tech creator that will create 3 long form youtube videos about Hive for her audience. @ashnichrist

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Her social media accounts:

Youtube: https://www.youtube.com/c/ashnichrist/videos - 37 000 subscribers
Twitter: https://twitter.com/ashnichrist?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor - 20 000 followers.

3.Elischa will be creating his third promotional video on instagram/TikTok in the coming days. I will be sharing his content as well.

4.Theycallmedan has recently been a guest on a midsize crypto podcast and the video will be shared in the coming days once the podcaster edits the video a bit. We will be promoting the interview on Hive social media accounts.

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5.I have signed another influencer for a short promotional stint:

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@stefanocicchini on Instagram. He is an Italian travel/food influencer that worked with some big brands in the past. The content of the partnership includes instagram post/story promotion and a article about Hive on his website.

His social media:

https://www.instagram.com/stefano_cicchini/ - 201 000 followers.
https://stefanocicchini.com/ - Website

I will update you guys as I go.

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Nice returns so far on the political compass one, that looks promising based one current data.

The other ones look great too, thanks for the update.

One quick question, are there specific genre's or types/styles of YouTuber/Influencer you are targeting? Or simply those with a broad reach (followers) of potential future Hive users?

Also, did you have a kid yet? Didn't see an update.

Yeah. This channel is probably one of the best ones, id say by far the best ones when it comes to active engagement on the page. 4 hours in the post is at 300 comments and 6000 likes. Some ugly comments from the mainstream folks thinking wer nazis because we support freedom of speech but i did my best to answer everyone. Any help there is welcome. Quite a few signups on the referal link. More clicks on the other link tree links.
Ill do a few more definitely with this guy.

The way influencers are chosen is subject to a few things. Data, reach, impressions. Fake followers, engagement rate, prior partners. Price.
Since the Hive topics are broad there are multiple ways to approach promotion.
Could be through Travel blogging that applies to Stefano, could be through Ash thats more of a tech creator that will talk about Hive the platform. Could be the free speech angle like with Political Compass.
Best value for money is prime and after that i adjust the message to each influencer since Hive is so many things for many people.

Yes! A healthy young girl, Leona, was born on 5.7.2021. Ive been sleeping less but overall much happier. :)
Thx for asking.

Some ugly comments from the mainstream folks thinking wer nazis because we support freedom of speech

That seems to be a running theme on a lot of the FB ads I see, too. More just a sign of the times I think. Sadly.

Quite a few signups on the referal link.

That is always a good sign!

Yes! A healthy young girl, Leona

Congrats man! Healthy is #1 when it comes to having kids, glad to hear that. The lack of sleep will become the norm for a while, get used to it. Leona was also my grandmas name :)

We have chosen to support your post because you are one of the good promoters of Hive on Twitter based on our Hive Twitter Daily Report

We appreciate your time and enthusiasm for promoting Hive.
Keep up the good job 😍😍😍


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I'm not good at social media stats so 5,000 likes and 200 comments in the first two hours is already mind-boggling for me. I'm curious though, how much do we pay these social media influencers? Thanks for the update and congrats on your baby!

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I cant share how much we pay them or disclose contract information.

There is a calculation for post worth and wer paying significantly under the price.

Okay. Thanks for the explanation. Glad to know that we're paying much lower than industry standards though. This is just me being curious about what's happening to the HIVE community and the various initiatives for improvements.