Introduction
Did it ever happen to you? Searching for a product in any leading shopping site, and while visiting another site an ad for the exact same product pop up? How do you think that happened? Or maybe you checked about a movie, and then suddenly the ticket booking app prompted you to buy tickets to the movie? Can you think of an explanation?
This is the flow of data from your devices (smartphone, laptop, wearables, etc.) to other people. This might happen with or without your consent. All of this is a part of business, where companies make huge amount of payments for getting data about their customers.
The problems
The companies need to have access to personal and general data of their customers to improve their products and services. The problem here is the method by which they acquire this data. Data is often scraped, or stolen from people, without their consent, by groups or individuals who in turn sell them to the companies that are in need of this data. In return, they get paid huge sums of money.
Another problem that is existing is that because now most customers know about this infringement, they often seal their data up, using software's or by being extra cautious to not let out any unnecessary personal data. This makes big businesses void of personal data for their research. To make matters worse, people often end up presenting wrong and false information to the companies, which makes the products and services offered by the company to perform poorly. This creates loss for both the customer and the service provider/manufacturer.
The solution – Opiria
Opiria is the solution for all your data infringement woes. Opiria is an already functioning platform that is built upon blockchain. The platform aims to create a healthy ecosystem of manufacturer, service providers and customers by making sure that everyone gets what everyone needs; the data, for the big companies, and the improved products and services for the customers.
But how would companies acquire data?
You provide them! And why would you do that? Opiria has come up with a very rewarding method for the safe and secure exchange of data that results in mutually beneficial interaction for both parties. You get rewarded in PDATA tokens, which is the native token for Opiria, whenever you provide your personal data to the companies. Data is primarily collected from devices, like your smartphones, laptops, wearables like fitness trackers, and also your browsing history, shopping trends, food ordering trends, payment history, etc.
Who uses my data?
As of now, many companies (major companies) have teamed up with the Opiria platform, some names being Mercedes, Audi, BMW, Intel, P&G, etc. Though there are a variety of domains of companies, most of them seem to come from the automobile background, and particularly of the premium category. The Opiria platform has apps released for both Android and iOS, which are available for download now.
Why blockchain?
The need for blockchain is of prime importance. Incentivizing your data exchange is a good plan, but what could ensure that your data is sent over through a safe channel? That's where blockchain comes into play. The decentralized nature of blockchain makes sure that your data is always preserved in an immutable and credible ledger.
Moreover, blockchain is the best way to create a reward system for the users, by creating their own token whose price and other dimensions depend on the usage of the platform.
The importance of PDATA token
The PDATA token is the basic medium of reward in the Opiria platform. Whenever you provide you personal data to any companies, you get paid in PDATA tokens. In a way, PDATA tokens create a method for passive income from your personal data. Also PDATA token acts as a type of decision making system, when likeminded people provide more and more data to the same product, that product or service turns out to be tailor made for those groups of people (Maybe this is a flaw?)
Final verdict
The Opiria platform is a very innovative idea for making the exchange of personal data between businesses and individuals profitable and safe. This platform can create the level of trust that people need to have with technology. The existence of such platforms will make the number of data leak incidents go down, further making internet a safer place. Opiria also has the potential to radically increase business revenues, because companies would now have trustable data that is provided to them straight by the customers itself!
Website - https://opiria.io/
Whitepaper - https://opiria.io/static/docs/Opiria-PDATA-Whitepaper.pdf
Ann - https://bitcointalk.org/index.php?topic=3076122.new#new
Telegram - https://t.me/PDATAtoken
Published by - wilsonbyrne
Profile - https://bitcointalk.org/index.php?action=profile;u=1936048