We have recently made the adjustment to the ad campaign landing page. We wanted to present new users with an idea of what dapps exist on Hive and what they are able to use. Just a simple list of dapps that showcase the Hive ecosystem.
We have also added a list of exchanges so potential investors know where they can find Hive listed.
We didnt add links like on the Hive.io page since we want to keep the landing page funnel intact.
Most recently I have made adjustments to the overall budget. The marketing channels that havent been performing well I have shut down and took over the work myself or forwarded the work internally to some willing Hive contributors.
This will give us around 9 000-10 000 USD more for the ad budget.
We are still in the testing phase for this week and spent only about 4-5% of the ad budget. We will start using more of the budget once we determine which ads and which interest groups perform better.
We have yesterday onboarded a large influencer Elischa Edouard with 500 000 followers across Youtube, IG, Tik Tok.
He will be helping promote Hive on his social media accounts and I will help him adjust his content here to Hive standards in the future.
We are also working with a few other influencers, smaller ones, we will be looking to onboard in the near future.
So stay tuned.
Good job :)
I like the split testing and the new landing page. Nice you take care of the funds :)
Look, i got a month and a half to prove this works so im trying my best to get the most out of this. Tracking channel results and adjusting the budget was necessary.
If you do it all by yourself, it ends up in wasting time :) For the first contact, a VA works most time really fine :)
Only an idea for you to save some time. Focus on the work you are needed for and try to source out the rest. If you want some help with it, write me on Twitter :)
Is these working with crypto-YT and crypto-TT influencers planned?
Crypto Youtubers arent specifically targeted but we had contact with some.
The problem with anything crypto related, be it publications or influencers, is that they charge about 3x what a regular influencer charges.
I can imagine, but can't targeting be much more efficientl than x3? I believe it's worth to examine efficiency for the future efforts.
Anyway, great job! Thank you.
It depends. Theres different type of content influencers are willing to create.
Its not only about the influencers topic focus, its also about what theyre willing to do.
So far we havent found any crypto influencer that was willing to provide us with an equivalent value for the requested funds.
Having marketing material available to use/share is a good step in the right direction. Thanks @lordbutterfly
"Expression without permission"
This sounds a little bit weird. Expression without restrictions (or something like that) would probably sound much better.
Expression without permission means that you dont need anyones permission to post what ever you want. Something that isnt the case on other social media. It was purposefully written like that. Expression without restrictions wouldnt be correct.
RCs are a restriction.
IMHO you should fill up the remaining tag places with tribes so that you could receive additional funding (you're advertising the tribes in this very post).
Whether this funding goes to you or it's going to be tunneled into marketing campaign is a secondary issue as long as it's this marketing related
I noticed on your landing page that blocktrades.us was not listed as an exchange to buy HIVE. Is there a particular reason for his or is it just an oversight? They do provide a number of pairings to include BTC, ETH, and LITECOIN.
@ryzeonline has just uploaded an amazing landing page proposal that would work very well in my opinion for the average social media user to create interest and desire to join Hive.
https://peakd.com/hive-189306/@ryzeonline/the-best-hive-marketing-ever-by-a-guy-who-hates-marketing
While Blockchain 3.0 is super important for us, I think the average joe would not see how Hive is different compared to other crypto and blockchain projects.
What do you think of this proposal? Could it be implemented and AB tested in our ongoing marketing campaign? I would love to see it in action and think it would be very suitable for our target group.
Thats not really a proposal. :)
Lets not confuse actual work with empty proclamations that make noise but coalesce in just a thin, silly and barebones 5 word statement:
"Tell them they'll make money."
Wer sending out plenty of messages that "you can make money here" but thats not only what Hive is about.
Im glad he is having fun, but all that is just a big nothing. If he wants to do actual work, theres plenty of people here that are willing to give him something productive to do.
If he wants wolf to change the Hive.io design, he is free to present it to him.
What Hive is, isnt really covered well in his page design so im fairly sure it wouldnt pass.
It's a detailed mockup how the landing page (for an ad campaign) could look like, but I agree that it needs to be implemented. If implemented, why not AB test it in ad campaigns and see what version of landing page works better?
Its just not good. Hive isnt "make money here."
No serious investor here is insane enough to promote it as such.
Theres a reason why we have multiple interest target groups and multiple messages for this ad campaign.
His landing page basically covers 1/10 of it and its the message we least want to focus on.
Im not saying i dont like the look of it or dont apprexiate the effort, because i do, but this is just not a message you want to send out alone.