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:))) some are saying the koreans are pumping it again 2017 style

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Probably has something to do with something totally unrelated to Hive. There is a financial entity, stock in Canada, that is also named Hive and recently got a lot more investment into it due to crypto hype. Since the company is titled Hive blockchain it can be misinterpreted as association with Hive.blog. Yes the company is literally called Hive Blockchain but is unrelated to the Hive we come to know.

https://ca.finance.yahoo.com/news/ultimate-meme-stock-hive-blockchain-140041822.html

Probably it triggered some trading bots scouring the internet lol. Good find!