Promotion of the site with the help of directories

in #ocd2 years ago (edited)

You can promote your site in many ways, but one of the more effective ways to promote your site is building backlinks. Therefore, in this article, I decided to pay attention to one of the ways of building backlinks, which was quite popular at the dawn of the Internet, namely the registration of the site in directories. This method was especially actively used a few years ago, but even now it does not lose its relevance and continues to work, because the links remain. In addition, in the current conditions, this method of promoting sites will be interesting mainly because of its simplicity and cheapness.

Registering your web resource in high-quality directories allows you to leave information not only about your site, but also to add an active link to it. And as a result, the use of site directories is a well-established SEO optimization tool that helps to improve the attitude of search engines to the resource and its position in the output. Backlinks are very important, and the more genuinely useful resources that link to your site, the better search engines will treat it. Therefore, to place a link, you need to choose good directories that will help increase the authority of the site.

The site catalog is a specialized service, the pages of which contain information about various resources. After posting, you will receive a link to your site.

What tasks are solved:

  • Diluting the mass of links (forming a natural link profile)
  • Increasing the authority of the resource in the eyes of popular search engines
  • Promotion of the main page of the portal
  • Get direct traffic from directories

Types of directories

  • White directory is a directory that puts a direct link to the site and does not require a backlink instead
  • Gray directory is a directory that scares its visitors by requiring them to place a link to it, but does not actually check for its existence
  • Black directory is a directory that requires mandatory placement of a backlink and checks for its presence. It is undesirable to register in such directories, as you will have to create a page with a dump of links to directories. And for placing this kind of page on the site, there is a high probability of sanctions (ban) from search engines

If you decide to add the site to the directory, choose a reliable white directory. There are many resources on the network that offer this service, up to a base with an absolute lack of moderation. You don't even need to consider them. Work with white directories that link directly to your project and improve rankings. On such portals, your site will be placed in a certain section, taking into account the field of activity.

Experience of use

As for personal experience of use, I mainly use this method of site promotion to dilute the bulk of backlinks on the site obtained with the help of other methods of promotion.