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To revisit this, because I'm still not over it. haha, yeah you're thinking, here we go...

It IS a global brand. That's just it, anyone that walks in and says, ha! Look a brand that hasn't been utilised! I will now grab it and capitalise on it! And because I am the first one to grab it, therefore it is mine!

Ok, you CAN treat it like this (and I'm not saying that this is what @cabelindsay has done). But for the person that does treat it like this, in an open autonomous community, their perspectives and their work will quickly be shunned.

To not respect a 'global brand' for what it is, is to attract disrespect.

So to pick up the mantle is to take responsibility for that brand and that service must be inline with what that brand dictates - minus the personal biases and conditions of the founder.

It's up to the 'founder' of the brand to use it with the respect they expect from others, in order to gain the respect of the community in order to see it grow.

Once again Hive is not a capitalist system, it's a system thoroughly entrenched in community and community participation.

It's like we have a tribe of people living in huts in the desert and someone sets up a stand as part of that community that says 'Community Lemonade'. They're thinking, hey, no one's taken this name, I'm just going to go ahead and use it... Everyone in this community LOVES lemonade, so it represents the community in this regard but this person chooses to put raspberries in their lemonade and only 1 person in the community likes raspberries. The stand should not then be called, 'Community Lemonade' because if it is to represent the community on a community level it must provide a service that the majority of the community wants and needs according to that brand.

So there is great responsibility and accountability in picking up a community brand. Or a global brand as I have previously called it.