There are marketing campaigns that leave a mark both in the context of their market and in the general public, I will mention here some of the most successful ones trying to make a little history, since it is always good to remember, and through the example to learn from the virtues and mistakes of the same as a reflective criticism.
Burger King's helpful chicken
The plan of the fast food chain was to get the promotion of the customization of the TenderCrisp chicken, they came up with the idea of the chicken doing multiple activities that were ordered. Something very novel was that on the site you could see the chicken through a kind of web cam responding to requests from visitors: on the web page appeared a man in a chicken suit to a series of activities that could send the user from your computer, you saw everything from dancing, turn off the lights among others. It went viral in a very short time and managed to achieve engagement, unaware that the creator was Burger King. It is considered the first digital marketing with an overwhelming success with the use of innovative and friendly resource for consumers, undoubtedly very remembered and has made history, becoming a non-linear advertising that achieved interaction with the brand it represented. With the slogan "we will accommodate you" it managed to empathize with the clientele in a convincing way.
Open English.
Eleven years in the Latin American market, Open English began with advertising in traditional media using humor and satire through a character that became very popular "Wachu" whose language and slogan "bad English" catapulted this company, which has developed a more complete marketing over time. It ventured into the digital world and developed an excellent platform for direct communication with its consumers. It has a blog in Spanish that is still fun in the form of satire with phrases from the Star Wars, or puns, in short, while maintaining its essence, it has progressively modernized.
Polar Company
It is the largest and most important food company in my country Venezuela, always carrying in its message optimism for the nation. In force since 1941, its television campaigns generated sympathy in the Venezuelan population. Its content strategy is 100% organic, it does not rely on Ads. The content in social networks invokes emotions and its complete history as a company throughout Latin America.