Financial literacy and marketing

[aplausos]

During the years 2016-2017 in the various spheres of cryptocurrencies there were multiple business ventures offering products and brands powered by blockchains, many of these obtained a resounding failure due to poor marketing management of the same and the lack of adapting them to the existing market. The main style of these elements offered were financial, which had the substantial objective of revaluing assets by exchanging them between currencies.

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Digital assets have filled the proportions in the financial services sector. Decentralized finance (DeFi) is considered a leap forward, but there are still obstacles such as lack of education, lack of knowledge, inactivity of cryptocurrencies to establish themselves definitively as payment methods close and accessible to the public at large. The marketing that has been carried out has perhaps fallen short in this aspect, not only in terms of communication but also in terms of the efficiency it should have in applicability.

In order for the cryptocurrency market not to stop its growth rate, a deep review of who the investors are must be carried out, there is an elite group that at a global level are usually the same, the approach of cryptocurrencies to common citizens must be done so that they feel that it is practical and useful to manage them. In addition, the world of cryptocurrencies must be established in the educational world, and thus reach university students who obtain not only basic knowledge, but also tools useful enough to invest and know where and how to do it.

The so-called financial literacy must go hand in hand with the marketing of the different products, both Defi and others in the same field of trading with digital currencies. The progress of these has been fast and continuous, however it has not been equally well distributed, especially in Latin American countries that with very specific exceptions even the majority of its people remain ignorant of this type of currencies and this includes the little training that exists in terms of education. Marketing can support this situation in a positive way, not only in the promotion and proper disclosure but also in plans and projects with products that can be accessible through cryptocurrencies to the general public.

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There are a number of job opportunities with roles related to the cryptocurrency space, such as business development, network marketing and financial communities, among others. Accessing a curriculum that is not so technical is equally important to stimulate the knowledge of cryptocurrencies without having to reach very technical aspects that make learning difficult, that is a challenge for the crypto market.