There are characteristic traits that this professional must have and which will help him/her to do a better job. This profession so widespread in the world, we must recognize has been practiced by people who with very good intentions but with little information have come to work in it, either by the current circumstances of employment in the world, because that was the opportunity they got, to try a new area very demandad, in short, the motivations to undertake the office of the marketing professional are usually very varied, but there are certain characteristics that this must have so that once qualified to do so through studies, can perform their work successfully.
The first thing to know in depth is to work with metrics, remember that the analysis of these is what leads to know the current situation of the company to which the marketing is developed and its general projections in terms of the branch of business involved. So, the marketer has to look beyond the data he gets in isolation and identify the key performance indicators (KPIs), which are nothing more than the metrics that show that the overall objectives are being met.
Creativity is also a fundamental element, the great advertising campaigns of the past had creatives who took months to develop them, today it requires someone with sufficient creative ability to do it in hours, given the many changes in which we live, and the diversity of the advertising world that requires efficient creative with the energy to detect the weaknesses and strengths of the brand and work around them, to make them a means of connection between the company and existing consumers.
They must be aware of the newest methodologies and technologies to deliver the message they want to make known in the most effective way. They must be enthusiastic and transmit that enthusiasm to the rest of the team with which they work, within digital marketing the team is a fundamental piece, they never work in unitary, they are a group of interconnected people working together for the same purpose, and enthusiasm as a standard or axis is vital to achieve the gear of the team and its consolidation for the points that are susceptible in the development of the brand messages that are made.
Marketing professionals who consider themselves up to date must have a mentality open to constant learning and always adapt to new trends, ideas and strategies that arise, not as a complement to their training but as a challenge to continue learning, which is also a way to continue creating: there are other less essential conditions but certainly considered, knowledge of video and photography, knowledge of mass communication, updated in phrases and fashionable languages to use them properly. In short, there are numerous challenges for this professional, but it is undoubtedly a growing profession, of brave and creative people.
They must have a lot of artists and a lot of scientists, two areas that are difficult to combine in a very interesting and current profession.