"The best way to conquer an over-communicated society like today's is to over-simplify the message." Al Ríes
Hello community, greetings to all, I hope you had a great weekend and that this week is very good. We are in a moment in which communication comes and goes, in quantities that never existed before, that is to say, to be able to be aware of everything that happens is practically impossible, even dedicating the whole day to it we could not absorb all the information that arises daily.
For this reason, communication has been simplified in all areas of human development. It is increasingly difficult for people to read books, much less if they are literary classics. Those movies that used to last up to two or three hours are becoming less and less frequent. Everything has become shorter.
The lyrics are getting more and more basic, and some are even grotesque, so everything has changed. Some things for the better, others not so much. But we have to adapt to the changes.
But, in order to have a greater impact on the mass of the population, we have to simplify even more. Previously technology took up more space, it was slower, if we compare it with the present, we will know that there has been a radical change in this aspect, currently the technological devices are much smaller but much faster and more efficient.
his aspect of simplifying everything, has its pros and cons, and it will depend on what is pursued. On the one hand, if we analyze from the point of view of the development of the social mentality, to a certain extent, the fact that we read less and less has an impact on the fact that there will be less capacity for analysis, at least I think so, because it is well known that the more we read, the more we will have the possibility to establish comparisons and reach better conclusions, I imagine that on this point you agree with me.
Being able to have the ability to simplify messages, for those who want to reach the masses, makes it easier to get what they are looking for, this is potentially important in all those who are dedicated to marketing and any area related to advertising and marketing. Without the ability to simplify messages, people objectives will simply not want to spend a lot of time to understand something.
So, I do not criticize the current reality with the over-simplification of messages, because finally they respond to a social context, or I could also say that the context is the result of all this.
I would like to know what you think about it, you can leave your thoughts about it in the comments.
Thank you very much for reading my post.
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There are lots of people who will want to only read short messages. My "job" is marketing. I market @ryzeonline and our mastermind group on FB. And I get a few "omg that's too long for me to read" which I find hysterical. My pitch is 3 paragraphs. Not War and Peace. But there are people who think texting is so long they have to shorten words like 'Thank You' 'You're Welcome' and my biggest pet peeve "WYD" they don't even bother with the question mark LOL!
I refuse to shorten my message for anyone...if it's too long for them then they're not a good fit.
One of my favorite quotes in the world is by John Waters "If you go home with someone and they don't have books, don't f*ck them".
If someone can't bother to read a 3 paragraph message or shortens WYD....I'm not doing that with them either 😂
Anyway...some things can be simplified AND still be long. @ryzeonline just put out his Masterclass in Communication post and even though it's his longest post he's made here on Hive so far, it's super simple to understand. The storytelling makes it so.
Great post and perspective. Thanks for sharing it.
~Love, Cyn
Hello @cynshineonline
It's particularly nice for me when I see comments on my posts that are quality. I hate to see something like "I like it"... that says nothing.
You're right, a person who isn't willing to read three paragraphs already speaks volumes about their mental laziness, so I don't even think they're someone you can have an intelligent conversation with in any way.
I think you have to take up reading a lot, because minds can get a little empty, maybe I'm radical on this, but, you have to read, it's something I've always loved, and still love.
Thank you very much for your nice comment.
Glad you like my comments. it was my pleasure to leave my remarks. I enjoy thoughtful and thought-out posts. That's why my new community is meant for sexy pics with thought-out and thoughtful creative posting. I want people who appreciate both beauty and brains.
And I have no patience for mental laziness. I think this is why I get along so well with @ryzeonline he is definitely not mentally lazy! He's always got great ideas, comments, and advice. He thinks A LOT and researches and studies. It's nice to know others out there that feel and do similarly.
I love to read. I enjoy learning new things, it's one of my favorite things in the world. I'm the forever student.
Wishing you a joyful day
❤️