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Yeah, I realize I am being idealistic - they can have codes to insert into a post, FB groups to relay info etc. So I would only work with people who equally care about good content being promoted and not those who want to exploit the system, which is unrealistic I know :-)

Yeah, current voting patterns indicate there isn't much ado about "fairness", that's for sure. The fact that post visibility is tied with earnings potential in itself screws up the content discovery mechanism.