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Which brings up the question, what does a crypto acquisition look like in Steem's case? To what extent does @ned have ownership of the Steem IP? Is it just a sale of brand assets?

In most cases the articles have talked about steemit.com which is owned by steemit,inc. So, perhaps that could be sold, though perhaps some for of integration is more likely. IE some other tokens being earn-able on steemit. Sort of like what SMTs will bring.