Lack of a strong narrative is in my opinion a big reason.
People are prone to follow trends and do things for little other reason than "everybody else is doing it".
Steem is from this perspective a complete outlier. Anyone from "the middle class" of content creators who'd come here would be seen as something of a nerd.
It would be different if a BIG influencer, a pop star or something would open an official account on Steem and draw others to the platform
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