Great perspective I think lots of people have agreed that it is a great way to promote the post and I am wondering what sort of return on investment that they considered to be worth the fee as a marketing View for instance how many followers did they get how many Resteems and how do they track that information?
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That's tricky I think. You can use things like steemd.com and other third party tools to track your performance but all in all you cannot definitively identify why someone decided to follow you.
I read a similar post the other day about someone's experiments with voting bots. Although they gained followers, the rate at which they gained them was no different than when they weren't using the bots which would suggest it has little effect on followers.