I've read several books on branding, I can't remember the authors names right now, it was way back in 2007, one of my red pill books. Oh I remember his name Douglas Rushkoff, I love his books
https://www.pbs.org/wgbh/pages/frontline/shows/cool/rushkoff/brand.html
Thank you @frankbacon, I will check out this video!
One of my favorite songs about fighting the good fight ;-)
BRANDED