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Based on what? DApp users are 10x more than eth, at least.

I'd guess most people across EOS already have Steem (and bitshares) on their radar. Ethereum likely contains a lot more people not currently aware of Steem and/or Splinterlands. Virgin soil.

makes somewhat sense, only that there are like 300 people using DApps on ETH... I wonder if it's worth it in the end. but yep, I can see some news posts about it!

Sweet. Got a link?