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I think there are a few of 'them' that want only those few to have the coin and for the coin to have no value outside those few.
Everything invested up to their control being exclusive will be their's by default.

It's our own fault if we let that happen.
Presuming it hasn't already.

https://peakd.com/steemdev/@adept/will-steemit-complete-project-xanadu-s-vision-of-what-the-internet-should-be