#influence

Unmoderated tag

hwcreation (36)in #marketing • 3 days ago
James Bond didn’t just sell movie tickets. He sold a lifestyle—and a liquor.
When Dr. No premiered in 1962, the "vodka martini, shaken not stirred" didn't exist. It wasn't a real cocktail. It was product placement. Smirnoff partnered with the filmmakers to create a drink
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